Jaguar: The History

Jaguar models are easily recognizable on the Baltimore roads, and that’s thanks in part to its detailed design and luxury demeanor. In addition, these luxury models have been standing the test of time and impressing other drivers since the 1920s. Talk a walk back in time and explore the history of the Jaguar name.

The Early Years

In 1922, William Lyons and Williams Walmsley founded the Swallow Sidecar Company together. In 1934, Walmsley sold his share to Lyons, who then changed the company to S.S. Cars Limited. In 1935, the name S.S. Jaguar was first introduced to the public on 2.5L saloon sports models known as the SS 90 and SS 100.

In 1945, Lyons decided to change the company’s name to Jaguar Cars Limited. The reason? “Unlike S. S. the name Jaguar is distinctive and cannot be connected or confused with any similar foreign name,” said Lyons.

In the 1950s, the Jaguar had exploded, and people from all over were pursuing the unique design and luxury features found inside a Jaguar model. However, Jaguar was having a hard time keeping up. There was a shortage in materials, specifically steel. The company made some strong partnerships, and they were able to give drivers what they wanted.

Jaguar Founder
older Jaguar car lineup

Early Vehicles

Jaguar really started to stand out among other vehicles on the road during the late 1940s. During this time, the company focused production on luxury sports cars, which was something no other vehicle manufacturer had tried before. These vehicles included the Jaguar XK120, Jaguar XK140, Jaguar XK150, and Jaguar E-TYPE.

After World War II, Jaguar enthralled drivers with the twin-cam straight-six engine, and this engine gave drivers the option of three pistons. Worried that this engine would guzzle gas, Jaguar also provided another engine option that was mirrored off another sports car.

What helped Jaguar continue on this successful trend of future classics throughout the 1950s was the lack of competition. Other vehicle manufacturers were making reliable cars, but nobody was creating vehicles that included premium materials and a sports car-like presence on the roads.

The Hiccup

In the 1960s, Jaguar’s steel supplier sold out to another company, forcing Jaguar to make quick decisions. In order to keep the company in production, Lyons merged the company with BMC, which changed the company’s name to British Motor Holdings in 1965.

During this time, demand for these luxury vehicles subsided, and the future of Jaguar looked grim. Because of this, BMC floated Jaguar off to be its own company, so as to not hurt the stock of the overall company.

The Win

In 1986, Sir John Egan made some decisions that helped bring Jaguar back into regular production and kept the company out of the red. In 1999, Jaguar became a part of Ford’s Premier Auto Group. In the early 2000s, Ford sold off Jaguar and Land Rover together, and these two companies remain in partnership today, under new ownership.

Jaguar Light-weight-E-typeJaguar Heritage Collection

Today’s Vehicles

While the Jaguar name has experimented with different models over the years, the ones that Arnold and Baltimore drivers are most interested in would be what’s available today. See current Jaguar models for yourself.

2017-Jaguar-XE RedThe XE is a beautiful model that keeps true to the Jaguar sports car vibe. With a chiseled exterior and a sport-filled interior (including colorful sports seats), you’ll instantly enjoy the power this model brings.

2017 Jaguar XFThe XF mirrors the look of the XE, but does so with more definition and space. Filled with luxury details, such as comfortable premium leather seats and unmatched finishes, you’ll feel like royalty in this model.

Jaguar-XJThe XJ offers plenty of space for drivers looking to unwind on the road. From the front to the back, you will surround yourself with detail that makes you feel elite.

 

2017 Jaguar F-Pace DrivingFor those drivers that want more versatility, the Jaguar F-PACE provides the same uniqueness found in the Jaguar model, but does so using an SUV frame. Now, you can have the luxury of a Jaguar with the space and functionality you need.

2017 Jaguar F-Type OrangeFinally, the Jaguar F-TYPE is available for those seeking more of a thrill. Designed specifically with a sports car frame in mind, this vehicle stands out from everything else you see on the road.

Visit Jaguar Annapolis Authorized Service Today

Jaguar has proven that it can stand the test of time, and with the continued innovation found in each model, this company will certainly last for many more years. When you want to experience the Jaguar name, visit Jaguar Annapolis Authorized Service to schedule a service appointment.

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